FashFans

The Agentic Merchandising OS
Transform static catalogs into active, autonomous assets.


Autonomous intelligence, built for fashion at scale.
FashFans replaces manual bottlenecks with agentic execution, scaling your visual content and structuring your product data instantly, without compromising your brand codes.

Enterprise Grade Infrastructure

Modular Design. Minimize Complexity.

FashFans operates as a secure, high-performance Agentic Merchandising OS. We integrate seamlessly with your existing PIM, ERP, and E- commerce platforms to unify your stack without disrupting your operations.
Secure OS Infrastructure

Our resilient architecture ensures data security and stability at scale, safeguarding your proprietary assets while processing millions of autonomous interactions.
Flexible OS Integration

Utilize our API-first modules to augment your current stack, deploying our Generative Studio and Agentic Insights layers exactly where you need them.
Agentic Intelligence

We operationalize real-time data to drive autonomous results: scaling generative assets, accelerating inventory velocity, and preempting fit issues to boost margins.

Accelerating
Revenue Velocity

Stop managing data.
Start managing growth.

Traditional Static Commerce

Manual processes and reactive strategies

FashFans Agentic Commerce

AI-powered autonomous growth

Data Onboarding

Traditional

Days of manual data entry create "inventory lag" before products can go live.

FashFans

AI decodes product DNA instantly, accelerating time-to-market.

Conversion Intelligence

Traditional

Shoppers see flat, generic images and hesitate in making the purchasing decision.

FashFans

Generative context drives confidence and higher Average Order Value.

Margin Protection

Traditional

Relying on post-season return logs to understand why items failed.

FashFans

Visual intelligence identifies friction points before the transaction.

From Strategic Vision to Autonomous Execution

We represent the fusion of seasoned retail strategy and enterprise AI architecture.

FashFans was founded to address the scalability challenges in modern merchandising.
By bridging the gap between rigid data and brand heritage, we replace manual bottlenecks with autonomous commercial execution.

Our Mission: To provide the infrastructure that translates the precision of the physical atelier into a digital operating system. We believe the future of commerce is defined by Agentic Intelligence, moving beyond generic automation to operationalize brand DNA at scale.

Anat Basat
Co-Founder & CEO
Igal Khalfin
Co-Founder & CTO

With a background in global e-commerce strategy and digital merchandising, Anat drives the company's commercial vision. She bridges the gap between complex retail ecosystems and high-growth technology, ensuring FashFans directly addresses the P&L challenges and margin pressures of modern fashion leaders.

As a veteran technology leader, Igal spearheads the engineering and AI strategy at FashFans. With a decade of experience in large-scale systems architecture, he translates the aesthetic nuances of fashion into robust, agentic algorithms, ensuring that automation drives growth without compromising commercial context.

collaborate with fashfans

Let's build the next era of fashion retail together.

Whether you are a luxury house exploring digital clienteling or a fashion brand seeking smarter merchandising, we tailor pilots and strategic partnerships to your brand DNA.

Email
Strategic Partnerships
HQ
New York   ·   Tel Aviv   ·   Remote-first

Book a Demo

Share a few details about your brand, and we'll tailor a collaboration path with you.

Teams we work with
Merchandising · Digital · Retail Ops · E-Commerce
Engagement Model
Proof of Value chevron_right Enterprise Scale
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